Steve Jobs was once asked where the name for Apple Incorporated came from. In Walter Isaacson’s biography of Steve Jobs written in 2011, Jobs is quoted to have said:

“I was on one of my fruitarian diets…I had just come back from the apple farm. It sounded fun, spirited, and not intimidating. Apple took the edge off the word ‘computer.’ Plus, it would get us ahead of Atari in the phonebook.”

Earlier in the book the author deflates one of the myths associated with the Apple name:

“At one point I emailed to ask if it was true, as my daughter had told me, that the Apple logo was an homage to Alan Turing, the British computer pioneer who broke the German wartime codes and then committed suicide by biting into a cyanide-laced apple. He [Steve Jobs] replied that he wished he had thought of that, but hadn’t.”

What’s in a name?

A great deal as the above stories illustrate. From the baptisms I have conducted I know that parents sometimes go to great lengths to choose a name for their child and according to the Bible the first job given to the first human being, Adam, was to name the animals. (Genesis 2:20) Even Jesus was not averse to giving his followers nicknames such as ‘Peter the Rock’. (Matthew 16:18)

Names therefore have the ability to be creative, inclusive, affirming. But names used negatively have the ability to do the complete opposite and become destructive, exclusive, undermining. Names have power to build up and break down. From pet names, to nick names, to rude names – we learn the power of names from the playground upwards.

In the Bible names were also understood to have power and to know someone’s name was in some way to have power over them. This may sound strange but if we think of how acutely aware we all are in our own age of ‘identity theft’ then perhaps this idea may not seem quite so unusual after all. Names existed not only in the physical but in the spiritual realm. And it is with that idea in mind that we come to a story often called ‘The Gerasene Demoniac’. (Mark 5:1-20 & Luke 8:26-39)

Significantly this story doesn’t ever tell us what the man’s real name was. I’m sure the Gerasenes had some names for him. Like ‘that crazy guy who lives in the cemetary.’, or ‘demon possessed.’ Such possession is part of common experience still in some parts of the world, but in the West it is more difficult for people to accept. However, I find that more people believe in the supernatural, whether they are religious or not, than may admit – it’s just that it is generally one of those things we don’t talk about. Behind that probably lies the fear that we may be made fun of, illustrated by such comedies as ‘Rev’.

So let’s picture the story of the ‘Gerasene Demoniac’.

Like some horror movie the story begins with the disciples crossing a stormy sea and nearly drowning. They reach Gentile territory, that is non-Jewish, (ie) people not like them but instead to be avoided, even feared. A passage possibly referred to is from Isaiah 65:2-5. Here are characterised the outcast of God as living in tombs and eating pig’s flesh, so it is interesting to wonder whether the gospels want us to draw conclusions as to what sort of person the demoniac is. ‘Beyond the Pale’, might be a more modern phrase?

This is a foreign and dangerous place, where the demoniac lives howling among the tombs.  Jesus commands the demons to come out, and sends them into a herd of pigs that stampede over a cliff. For the man they were possibly a visible sign of his exorcism. All stuff that even if it does not sound scary by today’s horror standards – does at least sound strange.

Quite rightly, people struggle with this story. Some have said there might be political undertones relating to the occupation of Israel by the Romans. We should take note of the demons being named “Legion” (a legion being a Roman term for 6,000 soldiers), suggesting a symbolic defeat by Jesus in the stampeding pigs who run off the edge of a cliff? If you wish to explore the political overtones of this story an excellent starting place is ‘Binding the Strong Man’ by Ched Myers’.

But of course we may have other names for the ‘Gerasene Demoniac’ today. Names like ‘Paranoid Schizophrenic’. And that in some ways may be even more difficult to address than the supernatural. Mental illness is one of the last social taboos in this country – which is ironic because at least one in four of us in the United Kingdom will suffer a mental health issue in our lifetime.

Some of the stigma that surrounds mental health issues is probably connected to the fact that behaviour is often altered and no visible physical signs can usually be seen, such as in the case of a broken leg or someone who is blind. This may disturb us deeply because we may associate this with a loss of ‘self’. Personally I have found the slow disintegration of Hal’s mind, the computer in the classic film ‘2001: A Space Odyssey’, far more moving than perhaps it was originally intended to be.

The relationship between mental health issues and the new challenges presented to us due to technological change is worth noting at this point. ‘iDisorder’ is the title of a book and a theory by research psychologist, Dr. Larry Rosen. Rosen explores the common desire for many people to constantly remain ‘connected’ through their smartphones and other communication devices. In the final chapter of ‘iDisorder’, Rosen says:

“…many of us are on the verge of an iDisorder as our daily interactions with media technologies may be imbuing us with signs and symptoms of one of many psychological disorders… Luckily for us, our brains are constantly changing. Neuroscientists call this ‘neuroplasticity,’ which is basically a constant process of strengthening and weakening neural (nerve cell) connections in the brain as a function of our experiences…. Given that our brains are inundated with stimuli all day long and that the digital content currently available in our world is the equivalent to everyone in the world tweeting or blogging constantly for a century, neuroplasticity is a brain-saver.”

Are we in a healthy place?

The ‘Gerasene Demoniac’ is not some arcane story from the past, indeed it may have much to say to us today. Let us remember that instead of calling this poor man names, Jesus asks, “What is your name?” Let’s think about that for a moment. Everyone was spending a lot of time calling the man in this story names. Yet they didn’t bother trying to name his problem. Jesus was able to see past the labels, name the real problem, then help the man.

The uniqueness of Jesus was in his understanding and practice of healing as revealing and releasing God’s creative and loving Spirit to act upon the moral, mental and physical illnesses of the people and the community around him. Even today, we spend a lot of time labelling people. We name people all the time, whether we admit it or not. But it is good to remember the first thing that Jesus asks is, “What is your name?”

So just what is in a name?

When dealing with demons it’s everything. Those who have dealt with demons of every kind, including addictions will tell you that admitting and naming the problem is half the solution. Naming the demon is the first step in controlling it and being freed from it. Too often we cannot name our own demons – we need help. Naming demons means recognising we are not in control, that we are not as strong and self sufficient as we wish to portray we are – or feel we are expected to be.

What’s in a name?

I don’t fully know – but I need to think about it the next time I’m tempted to label someone. The name of the illness does not become their name. ‘Legion’ may not have remained as the man’s name. And just think what a significant thing it is to change your name. How often do we do that? Usually when something life-changing has happened. Healing then becomes more than the restoration of mental or physical health. It is nothing less than a new dignity and identity. A reconciliation within the self and often with God, that acts as a sign of hope.

What’s in a name? New life – potentially.

What’s your answer?

Name it.